Developing digital media to meet specific and predefined requirements on a continent displaying a continued growth and experiencing a fast digitalisation of information consumption patterns.
Elaborating digital platforms with a variety of concepts and innovative formats including videos, podcasts, web documentaries and media reports intended for the general public and other media services as well as specific targets. Our content offer can be specialised or non-specialised.
AUDIENCE & DIGITAL MARKETING
Providing a consultancy service on digital marketing policies and strategies to reach optimal results: recommendations, execution, follow-up and evaluation.
Analysing data, KPIs, user behaviour and media consumption trends in order to target and measure audiences on digital platforms and social media, as well as define a winning digital communications strategy.
Developing visibility and reputation through the broadening of networks with the aim of strengthening the organisations’ positioning.
Activating public relations campaigns and organising events such as fairs, conferences, inaugurations, congresses, seminars and trainings across Africa through next generation actions aimed at well-defined targets, delivering added value in terms of discussions, actions and networking.