Africa is at a turning point as it has initiated a strategic transformation in the context of rapid advances in technology, an increase in digital audiences and a resilient economy.
The Continent is moving forward confidently thanks to a culture of innovation, the emergence of new promising sectors and the diversification of its partnerships.
In response to an ever-growing integration and an ongoing cultural rebirth, it proves crucial to rethink African media, to secure a strong positioning in those evolving markets and develop networks of influence.
In 2020, African countries were more connected to the web and social media than ever, and Africa was the continent with the highest growth of internet users, with Central Africa at the top (+21.3%), followed by West Africa (17.2%)*.
Information aimed at a well-informed readership and calling for a high-quality public debate.
Digital communication that has a strong impact on qualified, rich and diversified audiences.
Influence actions guaranteeing notoriety and visibility, positive interactions and lasting results.
Africa is on the brink of undergoing a media revolution that will involve a new generation of digital media offering innovative and targeted formats
Africa is moving towards a digital economy, and it is essential to target today the users of tomorrow
Africa is taking its place in the global market, and it is crucial to secure a solid positioning by mastering the keys of influence via powerful networks